Yes it is still 2013 and yes I still hear everyday from business owners that digital media is not relevant to their business model.
And these are top businesses in eastern Washington too!
Digital Media boils down to 5 things:
1. Not enought knowledge about digital media
2. Not enought time to learn about digital media
3. No one has showed them how it can effect their bottom-line.
4. Still think the "internet" is a fad.
5. Believes if it ain't broken don't fix it.
How does digital media work in Tri-Cities?
Is it relevant for business to business consumers?
Many times we are asked about digital media and “if it is worth it”? There is a lot of information out regarding digital media and it can be confusing. Many think it is something that is reserved for national advertisers. We are happy to report that digital media can be successfully used in a regional area such as Eastern Washington.
Here is a real life example to judge for yourself.
Objective: Business to consumer company in the automotive industry with a targeted geographical area. Currently using a “big box” digital media service with a “bigcity pricetag”.
Timeline: 30 days of consistent digital media spend
Location: Digital Media campaign ran in Yakima, Richland, Kennewick, Pasco, Walla Walla, Washington and Hermiston, Oregon.
Competitor Digital Media Stats: Promised 300,000 impressions for 30 days for the media budget amount.
Results: AMI Advertising Agency Digital Media team increased the impressions by 50.9 % within the same time period.
If your business is looking to increase your ROI on your digital media campaigns give the digital media team at AMI Advertising Agency call. They have vast knowledge in Google Adwords, digital remarketing, Facebook Exchange and more.